For “To the Moo”, a Telegram mini-app game, I led a one-day emergency design sprint to support a blockchain event with standout merch. I set the Y2K art direction upfront, then translated marketing goals into bold, high-contrast T-shirt graphics. The composition highlights the brand’s IP character without sacrificing readability or impact. The result is eye-catching, on-brand visuals that elevate event presence and collectability.