2022-2025

DYSON FINANCE - MOTION ELEMENTS OPTIMIZATION

Redesigned the site’s motion system (recreated core animation assets) and collaborated with front-end to redefine scroll behaviors and transition patterns, improving flow, reducing visual noise, and strengthening brand alignment.

DYSON FINANCE — FEATURE MOTIONS DEVELOPMENT

An extension of the Dyson Finance website focused on the Features page. I partnered with Marketing and internal stakeholders to refine storyboards pre-animation, then collaborated with front-end engineers to implement and fine-tune page transitions, ensuring performance, clarity, and brand consistency.

TO THE MOO — MEME VIDEO

To amplify pre-launch visibility and community engagement, I co-developed the concept with marketing teams and produced a meme video that remixes the late-2023 “Chipi Chipi Chapa Chapa” cat meme with in-game humor. The piece translates the game’s playful energy into a shareable format for Telegram/TikTok, fueling early community building and brand recall.

NEURON DAO — DEBIT CARD PROMO VIDEO

I developed a launch promo for Neuron DAO’s debit card—an IDO platform feature enabling everyday crypto spending. Responsibilities included concepting, scripting, storyboarding, and motion production. The initiative was paused prior to release amid a bearish market and a revised marketing strategy.